Success Stories
Proven Global E-Commerce Success Stories
We’ve helped businesses like LVMH, Berluti, Glopal, and ZoneBleue achieve their digital growth goals. Here’s how we’ve helped our clients reach new heights:
Global E-Commerce Expansion
Led a taskforce to open over 1,000 new localized e-commerce websites across 22 markets, significantly increasing international online sales.
• Challenge: Accelerating the e-commerce expansion for multiple luxury maisons in diverse markets with varying regulations and consumer behaviors.
• Solution: Implemented strategic processes, built evaluation tools for market potential, and created 28 go-to-market playbooks guiding expansion.
• Result: Boosted e-commerce penetration across global markets, opening new growth opportunities for over 39 LVMH Maisons.
Cross-Border Strategy
Developed a cross-border strategy to help Berluti expand its e-commerce platform, including a comprehensive market audit.
• Challenge: Navigating complex logistical and financial challenges across various global markets while strategically expanding Berluti’s cross-border trade.
• Solution: Conducted a website audit, crafted a market-specific P&L strategy, standardized KPIs, and introduced A/B testing for targeted e-CRM.
• Result: Provided valuable insights for website revamp and laid the groundwork for successful international e-commerce strategies.
Sales Optimization
Transformed Glopal’s sales approach, improving conversion rates and reducing deal closing times through a value-based sales strategy.
• Challenge: Optimizing Glopal’s sales processes by shifting from feature-based to value-based selling for optimized sales proposals targeting large accounts.
• Solution: Created compelling storytelling, revamped commercial decks, and introduced innovative sales tools across departments.
• Result: Significant increase in sales efficiency and prospect engagement through tailored, value-driven proposals.
Digital Transformation
Led the digital transformation for ZoneBleue DDB, creating a dedicated digital business unit from scratch to drive innovation and efficiency.
• Challenge: Transitioning from a traditional offline agency to a digital-first model, requiring a new digital unit to drive innovation and streamline operations.
• Solution: Led the creation of the digital business unit from scratch, introducing new digital tools, processes, and workflows.
• Result: Launched a digital business unit, enhancing innovation, client responsiveness, and boosting revenue through digital channels.
Want to achieve similar success? Contact us today.
Other Key Successes
The following success stories were achieved by Yann Douchin while working under the banners of OMD (Omnicom), Wavemaker (WPP), and Global-e.
Digital Transformation
• Role: Led digital strategy and transformation initiatives, integrating e-commerce, loyalty programs, and customer acquisition strategies to enhance online experiences, drive sales, and increase customer loyalty.
• Result: Improved digital footprint and boosted online revenue, increasing customer engagement through cross-channel interactions.
Media Planning
• Role: Managed media planning and performance marketing campaigns for Huawei across multiple regions, ensuring a data-driven, ROI-focused approach that optimized budgets and enhanced campaign effectiveness.
• Result: Optimized campaign performance and delivered substantial ROI, enhancing Huawei’s market presence and brand awareness.
International Expansion
• Role: Advised on international expansion initiatives for this luxury jewelry e-commerce brand, developing strategies focused on successfully entering and establishing a presence in new non-European markets.
• Result: Achieved successful market entry in key territories, increasing Edenly’s market share and revenue in international markets.
Marketing Attribution
• Role: Co-developed and implemented a data-driven marketing multi-touch attribution model, ensuring deeper understanding of channel performance and optimizing overall marketing spend.
• Result: Enhanced marketing investments’ efficiency, providing clarity on channel impact and optimizing overall marketing spend.
Ready to drive similar results? Get in touch today.
Why Choose YDO Consulting for Your Success?
If you’re ready to scale globally, optimize your digital performance, or train your teams to excel in today’s competitive digital landscape, YDO Consulting is here to help.
Want to achieve similar success? Contact us today.
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